威斯汀品牌介紹 Brand Introduction

On March 12

Marriott International, Inc. spent US$13.6 billion to acquire Starwood Hotels & Resorts Worldwide and create the largest hotel chain in the world. Following the merger, Marriott International, Inc. now has a franchise of more than 5,500 hotels worldwide, with a total of 1.1 million rooms.

Westin announced the rollout of Westin Fresh by The Juicery, a menu of fresh, energizing juices and smoothies to be featured at all Westin hotels worldwide.

Westin partnered with Headspace to create an exclusive mindfulness and meditation offering accessible online at westin.com/headspace.
In partnership with SuperChefs, Westin launched The Westin Eat Well Menu for Kids, which is fully dedicated to providing kids with healthy options at its hotels around the world.

Westin partnered with Delta Air Lines to transform the sleep experience in the air by offering Westin Heavenly® In-Flight bedding in Delta’s BusinessElite cabins throughout the world.
Westin tackled the Monday blues head-on with the introduction of a new, dedicated “Westin Weekend” program that gives guests more flexibility and time to make the most of their weekend getaway.

Westin partnered with New Balance to launch the WestinWORKOUT® Gear Lending Program to provide guests with athletic shoes and apparel during their stays.

Westin pioneered the “For a Better You™” ad campaign, which describes how the Westin experience makes guests happy and satisfied.

Westin Clutter-Free Meetings help planners and guests stay organized and productive with an open-room layout and socially conscious amenities.

Westin launched the online shop (westin.com/store), where guests can purchase Heavenly® Bed and Heavenly® Bath products.

Westin added SuperFoodsRx® to the breakfast menu to nourish guests and send them on their journey in the best state.

Westin launched Heavenly Spa by Westin™ and SPA service in rooms to upgrade the hotel’s SPA experience to a new level.

Westin added sensory elements to the arrival experience, including fragrances, music, soft light, and green plants.

Westin Hotels & Resorts® celebrated its 75th birthday by providing the usual outstanding services and wonderful experiences to guests worldwide.

A variety of fitness equipment was purchased in response to increasing personalized needs.

WestinWORKOUT® Fitness Studio was introduced as the ideal solution for those dedicated to fitness, even when away from home.

Featuring dual showerheads and more elbow room, Heavenly® Bath was also launched. SPA towels, custom bath amenities, Heavenly Spa by Westin™, and cotton-velour bathrobes were also offered.
Heavenly® Crib was created to surround babies in comfort and encourage a full night's sleep.

Westin launched Heavenly® Bed, thus changing the industry paradigm of a superior sleep experience.

Westin Kids Club® became the first children’s program to provide services and facilities for babies and children under the age of 13.
With the industry’s original Service Express®, guests can request all services offered by the hotel with just one call.

Westin Hotels & Resorts® was the first to offer personal voicemail service.

Westin Hotels & Resorts® became the first major hotel to implement a comprehensive credit card reservation and check-out system.

On January 5

Westin Hotels & Resorts® was acquired by Starwood Hotels & Resorts Worldwide, Inc., which also includes St. Regis Luxury, The Luxury Collection, W Hotels, Le Meridien, Sheraton Hotels & Resorts, Four Points, Aloft, and Element. As one of the world’s largest hotel groups, Starwood Hotels & Resorts Worldwide, Inc. owns 1,000 business hotels and resorts in nearly 100 countries and has 154,000 employees. On its 50th anniversary, Western Hotels was renamed Westin Hotels & Resorts®.

The first in-house hotel training program for Executive Chefs is developed by Western Hotels.

Western Hotels were the first to offer 24-hour room service.

The establishment of the Canada Branch indicated that the Western Hotels brand had become an international hotel.

The “Hotel-type” reservations system was introduced, allowing Western to instantaneously confirm guest reservations.

The first guest credit card is issued by Western Hotels.

Start

Two hotels competitors struck up a conversation that resulted in a powerful alliance and the creation of Western Hotels.